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CASE STUDY THE MCP GROUP

Beyond the CRM: How a Global Alternative Asset Management Firm Leverages Backstop for Enterprise-Wide Digital Transformation

CHALLENGE:

MCP needed to replace its rudimentary CRM with a comprehensive system that unified organizational silos and enabled effective collaboration across its various distributed teams.

SOLUTION:

Backstop enabled teams to easily share and collaborate, manage version control, systematize due diligence, and leverage organizational data for actionable insights.