Case Study

THE MCP GROUP

BSG_CS-MCP-1
Beyond the CRM: How a Global Alternative Asset Management Firm Leverages Backstop for Enterprise-Wide Digital Transformation

CHALLENGE:

MCP needed to replace its rudimentary CRM with a comprehensive system that unified organizational silos and enabled effective collaboration across its various distributed teams.

SOLUTION:

Backstop enabled teams to easily share and collaborate, manage version control, systematize due diligence, and leverage organizational data for actionable insights.